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List of HONDA Models
During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.
2004 Honda Super Cub
The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub.
The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.
Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.
It created the first luxury Japanese car (1985 Legend) and motorcycle (2006 Gold Wing bikes) equipped with an airbag, as well as the first mid-size pickup truck with independent rear suspension (2006 Ridgeline).
List of HONDA Models
Honda 2011
| ST1300P | CBR600RR | CBR1000RR | CRF450R | CRF250R | CRF50F |
Honda 2010
| Fury | Sabre | Stateline | Shadow Phantom | CBR600RR | Gold Wing | NT700V | VT1300CT Interstate | 3RC Concept | CRF250R | RedBull Racing Ashley Fiolek | CBR1000RR ABS | CRF450R | VT750RS Shadow RS | VFR1200F | RedBull Racing-Davi Millsaps | Gold Wing | HONDA Red Bull Racing Andrew Short | Shadow RS | CBR1000RR Fireblades Special Editions |
Honda 2009
| Shadow Aero | VTX1300R | CRF150R | CRF450R | CBR1000RR | MD250 | DN 01 | Gold Wing | V4 Concept |
Honda 2008
- Rebel - Shadow Aero - Shadow Spirit 750 C2 - VTX1300 Tourer - VTX1300C - VTX1300R - VTX1800 Tourer - VTX1800F - VTX1800N - CRF230L - CRF450R - CBR 600 RR - CBR1000RR - Gold Wing -
Honda 2007
- Rebel 250 - Shadow Aero - Shadow Sabre - Shadow Spirit 750 - Shadow Spirit 750 C2 - Shadow Spirit - Shadow VLX - Shadow VLX Deluxe - VTX1300C - VTX1300S - VTX1800F - VTX1800N - VTX1800R - VTX1800S - VTX1800T - CRF150R - CRF250R - CRF450R - Several - CRF50F - CRF70F - CRF80F - CBR600RR - CBR1000RR - Gold Wing -
Honda 2006
- Rebel - Shadow 750 Aero - Shadow Spirit 750 - VTX1300C - VTX1300R - VTX1300S - VTX1800C - VTX1800F - VTX1800N - VTX1800R - VTX1800S - CRF250F - CRF250R - CRF450R - XR650R - KR211V - CRF50F - CRF70F - CRF80F - CRF100F - CRF150F - CRF230F - CRF450FX - Varadero - CB600F Hornet 599 - CB600F Hornet 599 Kitracing - CB600G Hornet 599 - CB900F Hornet 919 - CBF500 - CBF600 - CBF1000 - CBR125R - CBR600F4i - CBR600RR - CBR600RR Movistar - CBR1000RR - CBR1100XX - NFS100 - RC51 - Deauville - Gold Wing - VFR 800 FI Interceptor - ST 1300 -
Honda 2005
- DN-01 Concept - E4-01 Concept - GRF-1 Concept - VTX1800C - VTX1800F - VTX1800N - VTX1800R - VTX1800S - CRF250R - CRF450X - CBR600F4i - CBR600R - CBR1000RR - RC51 - VFR - FM650 - Gold Wing - VFR 800 FI Interceptor - ST 1300 -
Honda 2004
- Rune - VTX1800C - VTX1800N - VTX1800R - VTX1800S - XR400R - CBR600F4i - CBR600R - CBR1000RR - Dream 50R - NSR50R - RC51 - VTR1000SP-2 - Gold Wing - Interceptor - ST 1300 -
Honda 2003
- CB1300F Hornet - CBR600R - ST 1300 -
Honda 2002
- VTX - CB900F Hornet 919 - RC51 - Interceptor -
Honda 2001
- CBR600F4i - Gold Wing -
Honda 2000
- T2 Concept - T3 Concept - T4 Concept - RC51 -
HONDA ATV
Honda (ATV) 2010
- FourTrax Rancher 4x4 - FourTrax Rancher 4x4 SE - FourTrax Rancher - FourTrax Rancher AT -
Honda (ATV) 2009
- FourTrax Foreman 4x4 ES - FourTrax Foreman Rubicon GPScape - FourTrax Rancher 4x4 ES - FourTrax Rancher AT - FourTrax Recon ES - Rincon GPScape - TRX300X - TRX450ER - TRX700XX -
Honda (ATV) 2008
- FourTrax Rancher 4x4 - FourTrax Recon - FourTrax Recon SE - TRX90EX - TRX250EX - TRX300EX - TRX450ER - TRX450R - TRX700XX -
Honda (ATV) 2007
- FourTrax Foreman - Trax Ranche - TRX90EX - TRX250EX - TRX300EX - TRX400EX - TRX450ER -
Honda (ATV) 2006
- FourTrax Rincon - TRX90 - TRX250EX - TRX300EX - TRX400EX - TRX450R -
Honda (ATV) 2005
- FourTrax Rincon - TRX450R -
| ST1300P | CBR600RR | CBR1000RR | CRF450R | CRF250R | CRF50F |
Honda 2010
| Fury | Sabre | Stateline | Shadow Phantom | CBR600RR | Gold Wing | NT700V | VT1300CT Interstate | 3RC Concept | CRF250R | RedBull Racing Ashley Fiolek | CBR1000RR ABS | CRF450R | VT750RS Shadow RS | VFR1200F | RedBull Racing-Davi Millsaps | Gold Wing | HONDA Red Bull Racing Andrew Short | Shadow RS | CBR1000RR Fireblades Special Editions |
Honda 2009
| Shadow Aero | VTX1300R | CRF150R | CRF450R | CBR1000RR | MD250 | DN 01 | Gold Wing | V4 Concept |
Honda 2008
- Rebel - Shadow Aero - Shadow Spirit 750 C2 - VTX1300 Tourer - VTX1300C - VTX1300R - VTX1800 Tourer - VTX1800F - VTX1800N - CRF230L - CRF450R - CBR 600 RR - CBR1000RR - Gold Wing -
Honda 2007
- Rebel 250 - Shadow Aero - Shadow Sabre - Shadow Spirit 750 - Shadow Spirit 750 C2 - Shadow Spirit - Shadow VLX - Shadow VLX Deluxe - VTX1300C - VTX1300S - VTX1800F - VTX1800N - VTX1800R - VTX1800S - VTX1800T - CRF150R - CRF250R - CRF450R - Several - CRF50F - CRF70F - CRF80F - CBR600RR - CBR1000RR - Gold Wing -
Honda 2006
- Rebel - Shadow 750 Aero - Shadow Spirit 750 - VTX1300C - VTX1300R - VTX1300S - VTX1800C - VTX1800F - VTX1800N - VTX1800R - VTX1800S - CRF250F - CRF250R - CRF450R - XR650R - KR211V - CRF50F - CRF70F - CRF80F - CRF100F - CRF150F - CRF230F - CRF450FX - Varadero - CB600F Hornet 599 - CB600F Hornet 599 Kitracing - CB600G Hornet 599 - CB900F Hornet 919 - CBF500 - CBF600 - CBF1000 - CBR125R - CBR600F4i - CBR600RR - CBR600RR Movistar - CBR1000RR - CBR1100XX - NFS100 - RC51 - Deauville - Gold Wing - VFR 800 FI Interceptor - ST 1300 -
Honda 2005
- DN-01 Concept - E4-01 Concept - GRF-1 Concept - VTX1800C - VTX1800F - VTX1800N - VTX1800R - VTX1800S - CRF250R - CRF450X - CBR600F4i - CBR600R - CBR1000RR - RC51 - VFR - FM650 - Gold Wing - VFR 800 FI Interceptor - ST 1300 -
Honda 2004
- Rune - VTX1800C - VTX1800N - VTX1800R - VTX1800S - XR400R - CBR600F4i - CBR600R - CBR1000RR - Dream 50R - NSR50R - RC51 - VTR1000SP-2 - Gold Wing - Interceptor - ST 1300 -
Honda 2003
- CB1300F Hornet - CBR600R - ST 1300 -
Honda 2002
- VTX - CB900F Hornet 919 - RC51 - Interceptor -
Honda 2001
- CBR600F4i - Gold Wing -
Honda 2000
- T2 Concept - T3 Concept - T4 Concept - RC51 -
HONDA ATV
Honda (ATV) 2010
- FourTrax Rancher 4x4 - FourTrax Rancher 4x4 SE - FourTrax Rancher - FourTrax Rancher AT -
Honda (ATV) 2009
- FourTrax Foreman 4x4 ES - FourTrax Foreman Rubicon GPScape - FourTrax Rancher 4x4 ES - FourTrax Rancher AT - FourTrax Recon ES - Rincon GPScape - TRX300X - TRX450ER - TRX700XX -
Honda (ATV) 2008
- FourTrax Rancher 4x4 - FourTrax Recon - FourTrax Recon SE - TRX90EX - TRX250EX - TRX300EX - TRX450ER - TRX450R - TRX700XX -
Honda (ATV) 2007
- FourTrax Foreman - Trax Ranche - TRX90EX - TRX250EX - TRX300EX - TRX400EX - TRX450ER -
Honda (ATV) 2006
- FourTrax Rincon - TRX90 - TRX250EX - TRX300EX - TRX400EX - TRX450R -
Honda (ATV) 2005
- FourTrax Rincon - TRX450R -
HONDA
Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda is the world's largest manufacturer of motorcycles as well as the world's largest manufacturer of internal combustion engines measured by volume. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011.
HONDA MOTORCYCLESHonda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011.
During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.
2004 Honda Super Cub
The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub.
The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.
Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.
It created the first luxury Japanese car (1985 Legend) and motorcycle (2006 Gold Wing bikes) equipped with an airbag, as well as the first mid-size pickup truck with independent rear suspension (2006 Ridgeline).